Rep Cap Announces Promotions, New Hires to Begin 2023

10 January 2023

Baton Rouge, LA — Rep Cap, a B2B content marketing agency that provides content marketing for professional services firms, is pleased to announce promotions for Devon McGrath and Vanessa Orellana, as well as the hiring of Julie Kuepers and Kristen Benford.

Devon fills a pivotal role by aligning our clients with their goals and our team’s capabilities. Vanessa continues to grow as a developer who helps clients create websites that elevate their brands. I’m thrilled to recognize their accomplishments and look forward to their continued success in 2023. Julie brings deep SEO and content strategy expertise to our team, and we’re excited to have Kristen join us as a proven leader at providing strategic guidance and support for clients.”

Mary Ellen Slayter, Rep Cap founder and CEO

Join us in congratulating each team member below, and learn more about the entire Rep Cap team.

Julie Kuepers, Senior Content Marketing Manager, Minnetonka, Minnesota

Julie is an experienced content strategist whose skills — from content strategy and ideation to SEO and brand management — have produced proven results in HR tech, financial services and other B2B industries. She lives for the thrill of getting content to rank on Page 1 of a Google SERP with high-quality E-E-A-T-supported content.

Devon McGrath, Senior Client Success Manager, Minneapolis, Minnesota

Devon combines strategic thinking, creative problem-solving and strong interpersonal skills to ensure her clients meet their goals — no matter how many follow-up emails she has to send you. A client once described her as “relentlessly cheerful,” a label we couldn’t really argue with.

Kristen Benford, Client Success Manager, Chicago, Illinois

Kristen exercises her passion for building relationships, love of writing and critical thinking skills to understand and address her clients’ most complex content marketing challenges. A graduate of the University of Missouri with a B.A. in English, she’s honed her client success expertise as an account manager and in-house marketer for publishing, financial services and franchise brands.

Vanessa Orellana, Junior Web Developer, Ridgefield Park, New Jersey

Vanessa graduated from Ramapo College with a bachelor’s in accounting and a minor in visual arts before she found her true passion in programming. A recent graduate of the Rutgers University Full Stack and Advanced Front End bootcamps, her focus is now front-end development, where she combines her love of art and coding to build ambitious and visionary websites.

About Rep Cap
Rep Cap is a B2B content marketing agency that provides content marketing for professional services firms, including management consultants, insurance/risk advisors, financial services, professional associations, and private equity firms. Learn more at RepCap.com.

Contact Information
Mary Ellen Slayter
Founder and CEO
maryellen@repcap.com